What is Social Media Marketing?

What is the best way to use it? When Social Media Marketing is really useful to the company?

 

Social media network: interconnected people who share different contents.

Everyone knows the success of Facebook, Instagram, Twitter, Linkedin, Pinterest and other social media networks. It is easy to understand why organizations and professionals started using social media networks to promote their activities.

Different social media network for different target

There are numerous social media network platforms, each of them with their own characteristics. Different Socials for different organizations and targets.

In all cases however, it is not enough to present your brand, publishing occasional content from time to time.

It is very important to manage the brand image on social media networks. For this purpose, we can realize your editorial plan. In this way, you can schedule the actions with the best tool to work with.

 

It is foundamental to understand two points:

1) being present on social media network.

2) being active on social media network

We work with you on the second point. This is the only way to have good results and reach your target. It concerns the brand perception and effective brand social coverage.

 

Inappropriate contents (in form, substance, as well as timing) risk not only to go unnoticed, but just not to appear to people. This is the reason why Social goal is to keep your users connected and this happens when the content is interesting and consistent.

The increasingly advanced algorithms know very well what to show to people and what not. Who publishes unsuitable posts is immediately penalized.

Another reason to be interested in Social Media Marketing is the incredible Advertising Platforms that some Socials own (Facebook is probably the best in the world). Social Advertising campaigns are today a powerful marketing tool.

Sometimes a correct Social Media Marketing strategy is enough to completely change a company’s turnover.